Lytro ILLUM

"The Lytro ILLUM’s beautiful, minimalist design, smooth lines, and matte finish set it apart from the average DSLR camera. To showcase this standout product, we created a package that acts as a display case for a camera that is, itself, a piece of art."

Environmentally friendly packaging specifically designed with the Lytro in mind. A multilayered black box highlighted with geometric patterns opens to reveal the camera inside. Gloss de-bossed icons stack up on both sides of the triptych as location identifiers for the additional accessories included. An overall stealthy design that matches the product it houses. 

"The un-boxing experience is equally artful—the outer sleeve slides off to reveal a clean black cube that unfolds in a unique triptych opening design. With the lift of a ribbon the camera appears, nestled by itself, black on black. Stylish iconography designates the additional components housed within the side panels while keeping them out of sight until needed. 

The entire package is environmentally friendly, chic, and ultra-modern, just like the Illum itself."

 

Designed by UNEKA & Lytro

Country: United States

Creative Director: Dave Evans