Brushing teeth has never been more fun. Design student Miriam König created the cute and interactive packaging for a toothpaste characterised by a set of 6 illustrations that come to life on the tube. The colour palette is soft and successful and the structure of the tubes remind us of single serve fruit juice packs.
This concept work is not simply adorable, but it is interactive as well: the illustrations on the tubes are printed using soluble inks which dissolve underwater revealing new images behind them.
We would definitely enjoy brushing our teeth more if our toothpaste was packaged like this!
Designed by Miriam König