Numerology and aromas beautifully blend in the design of Aromatologic, a line of perfume oils just launched in Greece. Using extracts from the Dead Sea, these scents are created for people who care about the provenience of their beauty products and who love beautifully designed packs. mousegraphics designed the identity and packaging of this range, working closely with the team at Aromatologic in discerning the essence of the brand and translate the philosophy behind it.
The collection consists of a variety of scents identified by numbers, rather than names. Every number has been associated to a beautifully crafted image created by a different artist, making the design of each individual product unique and distinct. Designers, both in Greece and abroad, were commissioned to imagine the design of the different packages, creating the first example of collective packaging design.
The result is a collection of strong individual designs that also work together as an elegant range.
Creative Director: Greg Tsaknakis
Art Direction: Kostas Kaparos - Thalassinos Anastasiou
Illustration: No.1 and No.11 Xenia Spyrou
No.2, No.7, No.12 Designers United, Dimitris Papazoglou
No.3: Si Scott
No.6: Edward Blake