Meet Ted & Angie - The Dieline Speakers @ HOW Design Live

Meet Ted Vadakan, Co-Founder and CEO of Poketo, a lifestyle brand and purveyor of design-driven wares. Vadakan has forged partnerships and collaborations with notable companies including Nike, Target, Disney, Nordstrom, Cartoon Network, and Sanrio. Poketo is a hub for the creative community, regularly hosting cultural events ranging from art exhibitions and music performances to exclusive lifestyle collaborations headed by Vadakan. Through collaboration and activation, the brand continually strives to move beyond the traditional retail experience. Vadakan has spoken as a keynote at the Nearly Impossible Conference as well as Creative Mornings alongside his wife and Poketo co-founder Angie Myung.

Meet Angie Ayung, Co-Founder and Creative Director of Poketo, a lifestyle brand and purveyor of design-driven wares. Established in 2003, Myung defines the overall Poketo aesthetic by curating Poketo's Los Angeles retail locations and online store. She has forged relationships with artists and designers locally and internationally and can take credit for Poketo's exclusive collections and thoughtful, difficult-to-find goods. The Poketo store and have garnered accolades from notable press including The New York Times, Refinery29,, Entrepreneur, Dwell, Sunset, and Wallpaper City Guides among others. Myung has served as a guest speaker at The Wharton School of Business, Dwell on Design, and Creative Mornings alongside her husband and Poketo co-founder Ted Vadakan.

Meet this dynamic duo Ted Vadakan & Angie Ayung from Poketo and speakers for The Dieline Program at How Design Live this May 5th in Chicago.

The New Design Entrepreneur
Tuesday, May 5 • 3:00 – 3:45pm

Founded in 2003, Poketo started with just one product and an art show. Today, Poketo is a full-fledged design company and lifestyle brand with multiple retail locations in Los Angeles and has collaborated with retail giants including Target, Nordstrom, and Disney. In this session, the founders, Ted Vadakan and Angie Myung, will discuss being part of the new generation of design entrepreneurs - from taking a leap of faith and launching their own products to developing a unique aesthetic and company with longevity - while inspiring attendees to do the same. 

3 Main Take-Aways: 
1. Taking the leap of faith in entrepreneurship.
2. The process of developing your aesthetic and brand.
3. How to grow your company for longevity.

Jessica Deseo