A unique cheese deserves some special packaging; one that is as natural as the product itself. Designed by Miller Creative, an embossed paper sleeve clothes a plastic tub of cheese and seals it with a green sticker indicating the type of flavor. An illustration of the cashew plant is front and center as a reminder of the health benefits when eating this product.
“Treeline® makes a unique cheese from cashews. It’s 100% vegan and free of animal ingredients. The line includes a variety of flavored soft and hard cheeses. We were tasked with creating a brand identity and cheese packaging for both soft, spreadable cheese and firm sliceable cheese.
“The packaging required some structural attributes to keep the cheese fresh, while enhancing the cheese’s perceived value on store shelves. Because the cheese is expensive to make and are packaged in relatively small containers, is was important for them to stand out.
The end result is a product that is both appealing inside and out. Treeline Treenut Cheese is sold in stores nationwide.”
Designed by Miller Creative
Client: Treeline Treenut Cheese
Country: United States
State: New Jersey
