Student: Lokum (Zaharni Zavodi)

Zaharni Zavodi is a sugar factory located in Bulgaria known for their delectable rose-flavored delights. A recipe that has been passed down for generations for more than 100 years, finally gets a redesign from Vania Nedkova. 

The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. The logotype was re-designed accompanied with a plain color illustration of the bulgarian rose picker, as a result of a traditional quality product. Also, a product naming – "Naslada" – was added to differenciate it from other products of the brand and their competitors in the market. 

 

Designed by Vania Nedkova (ELISAVA)

Country: Bulgaria