Before & After: Simply Squeezed

There is nothing like a cold glass of juice to help you replenish your thirst and re-energize your system. Simply Squeezed has been doing just that since 1991. Bringing the very best fruits, freshly squeezed right to your door.

To kept up with the increasing number of competitors, Simply Squeezed gave Dow Design the opportunely to redesign the brand and its packaging. A generic bottle transforms into something fun and minimal which help expand the the juice companies audience, essentially targeting a younger generation. Quirky names are attached to each juice alongside a playful logo. 

"Simply Squeezed is award winning, market leading and crowd pleasing – so why change? It’s what’s happening beyond the supermarket that’s inspired the shift. People expect more from juice: they are concocting their own blends at home. Juice bars are pumping, smoothies pulse with pleasure and flavor. But pre-packed juices hadn’t responded to this desire for vitality from juice. Dow’s new packaging aims to bring a smile to the lips as well as a glass each morning. And new colors help Simply Squeezed stand out on the shelf."

 

Designed by Dow Design

Client: Frucor/Simply Squeezed Juice

Country: New Zealand

City: Auckland

Creative Director: Donna McCort