For those who grew up watching The Wild Wild West movies or for those who have an obsession with Cowboys, in general, this Bourbon is just for you. Conceptualized by Yuya Yoshida, an intricately designed bottle is paired with a set of shot glasses stored between three carved wooden panels shaped to form a revolver.
Objective:
“The assignment was to create a new packaging structure for protecting six breakable glassware, the brand image and packaging graphics.”
Approach:
“My approach was to create a Wild West themed shot glass packaging inspired by the shapes of revolver barrels. I created an imaginary story about a guy named “Bill Backhouse” who was notorious for defeating his challengers by a drinking duel instead of a gun fighting back in the Wild West. I generated a protective and re-usable packaging structure that transforms into a roulette table for the drinking game based on this hypothetical story. Also, I created a label for an exclusive whiskey inspired by the one Bill Backhouse loved.”
“In a time when gunmen settled things with each other by duel there was one man in the Wild West who became notorious for defeating all of his opponents, Bill Backhouse. The tale goes that he settled the score with his fierce enemies not by drawing his gun nor resorting to his fists, instead he challenged them to a death drinking duel that no men could walk out of alive (or at least sober.) Reminiscent of Backhouse’s iconic revolver table on which his battles were fought, the duel is now back for anyone who dares to take on the challenge.”
Designed by Yuya Yoshida
School: Academy of Art University
Instructor: Thomas McNulty
Country: United States
City: San Francisco
