A pure, sleek and minimal collection of bath essentials perfect for both men and women. Designed by Neo Khama, face creams, elixirs, body mists, deodorants and soaps are packaged in glossy black bottles overlaid with a matte black label. The label transcribes the contents contained in each product with scripted typography sandwiched between sans serif text. 

"Harnessing the potency of pure plant oils, flowers and herbs, Purearth offers ethical, wild harvested skincare and wellness products and seeks to foster a culture of conscious consumption. I directed the redesign of the logo, packaging, website and print material to elevate the brand to a more premium, sophisticated and contemporary level."


Designed by Neo Khama

Country: Hong Kong

Photography: Sam Wong & Sakshi Verma