Spanish agency Moruba went right to the core of what “Le Natural” wine is about when designing its label. An all natural wine, with no added sulfites, it was important to communicate the best-before date on the packaging.
Hence, the team at Moruba decided to leverage on this and to make the date the hero of the label: this not only clearly communicates the importance of the wine’s freshness, but it is key for a consumer to properly enjoy the property of the wine.
A simple and straightforward design that is appealing and really captures the consumer’s attention.
