Little Spoon Babyblends

Little Spoon®, a new fresh baby food brand launched this fall is aiming to revolutionize the category and finally make fresh baby food available to a mass audience. Their mantra is your baby’s food should never be older than your baby. The brand partnered with Little Big Brands to bring the concept to life.

Little Spoon Babyblends are made in small batches from organically grown, non-GMO fruits and vegetables from local farms. There are no added sugars, preservatives or fillers and they are made in an allergen-free facility. They utilize a revolutionary high-pressure process (HPP), which preserves through pressure rather than heat to lock in the food’s nutrients and flavor. Little Spoon Babyblends are nutritionist and pediatrician recommended.

The packaging structure steers clear of pouches because feeding a baby with a spoon develops vital oral and motor skills. To tackle the convenience factor, a spoon is included in the top of each lid for feeding on the go. And unlike pouches, the cup, lid and spoon are completely curbside recyclable. The design incorporates an identity built around the ‘little spoon’ itself and feels warm and approachable. Each flavor features custom ‘food geometry’ that brings life to the small container, highlighting the ingredients in a vibrant and playful manner.

This is all about appealing to mom or dad and communicating this is real food for a little person, you’re child isn’t old enough at this stage to be asserting an opinion or preference on products so this brand was created with what parents want to feed their children in mind.
— Pamela Long, Partner, Little Big Brands

 

Step One Babyblends are one-ingredient purees of fruits blended until super smooth, for babies six months and older. 

Step Two Babyblends are perfect for the budding foodie ready for fruit and vegetable combinations with the same smooth texture, also for babies six months and older.

Step Three Babyblends are made of fruits, vegetables and super foods like chia seed, oats and quinoa. They offer a thicker texture, providing an easy transition to table foods. For babies eight months and older.

Little Spoon Babyblends can be found in the refrigerated section of select natural and specialty food stores. An expanded retail presence and direct distribution is planned for 2016.


Designed by: Little Big Brands

Little Big Brands (LBB) specializes in strategic brand design – including brand strategy, consumer research, innovation, naming, structural design, graphic design, and print production, www.littlebigbrands.com.  

Andrew Gibbs