2015 CWWWR AWARD WINNER: 3RD PLACE TECHNOLOGY, MEDIA, OFFICE, SELF-PROMOTION - JUPITER

This project was developed in my Packaging Design 2 class. The task was to create packaging designs for 3 SKU belonging to a mockup brand. We also created the brand identities to our mockup brands as well. 

Brand Identity
Jupiter™ is named after the planet Jupiter in relation to its astrological sign characteristics of being the planet that brings expansion, abundance and growth into people’s lives. It inspires and guides people to reaching self-fulfillment and happiness. By engaging in life with open curiosity, people’s worlds will become ever so larger. Jupiter is associated to personal growth—an essential aspect to a child’s learning and self-exploration phase. With a paper and drawing utensil, everyone starts off life as young creatives. Some document their lives, some tell stories, some draw because they love to, and some draw who they want to become. Let children explore and grow through the arts and crafts. Let Jupiter™’s whimsical products do just that. 

Brand Positioning
Jupiter™ is a fun, adventurous, and whimsical brand that is marketed towards creative youngsters between the ages of 4-12 years old with specific items for particular subgroups (age groups 4-6; 7-9; and 10-12).

The following packaging designs are for those aged 7-9.


Designed by: Susan ST Van 

School: OCAD University