Taking a step back from cement and building materials with a macho, masculine appearance, Ditop focuses on exactly what cement aims to do: build. Using patterns that build on top of each other like individual blocks, the sacks of cement are the literal foundation to creating something strong and beautiful.

The packaging and graphic design was created by Rubio & del Amo, utilizing a modern, stripped down approach. Construction sites are far from clean, but the packaging embraces a clean and almost methodical appearance that seems to make choosing the right cement and using it easier. Patterns on the labels are aesthetically pleasing in their perfection making buyers desire those kind of results from the cement they use—and essentially leading them to choose Ditop over the competition.


Designed by: Rubio & del Amo

Country: Spain