What a breath of fresh air to something we are so familiar with! Just take a look at this exquisite lettering design for the packaging lineup of Chandon Argentina’s 2015 / 2016 edition. Designed by Sure, with lettering by Yani Arabena and Guille Vizzari, the four varieties each have their own unique look, while clearly belonging together as a set. Each ones combines a plethora of different lettering styles and graphics to give Chandon, a champagne classic, a fresh new look.
Looking at the box, you’ll discover a variety of moods, from soft and romantic to playful and bold. All of these combine beautifully, reenergizing Chandon and making it modern and youthful. The classic Chandon label is on the side, though, respecting the strength of the brand name and allowing both loyal and new customers to find appeal in the packaging.
Designed by Sure
