With an ever-growing coffee market, more and more customers insist on truly understanding where their coffee beans come from. A delicious coffee grown by a farmer in Guatemala or Ethiopia is far more desirable to many coffee drinkers than just any ol’ cup of joe. These delightful and exotic blends are now going to be available on the Russian and European market thanks to Biji Coffee Company, and consumers will feel especially close to the product because of the heartwarming pictures of real-life coffee bean farmers on the front.
"Apus Agency has created an identity, packaging and website for a company distributing the superior grades of the fragrant coffee from unique parts of Indonesia. The representatives of the company are traveling hundreds kilometers around Southeast Asia in search of unexplored coffee plantations and meeting with farmers to present their marvelous coffee that has never been on Russian and European market. For now Biji Coffee Company has put on sale three high grades of arabica coffee, that can be found on their interactive website as well as on the shop shelves."
"The main part of the project is a dialogue with a customer. Every package of coffee depicts a picturesque portrait of a man who has grown it with his own hands. The audience we refer to is modern coffee-lovers who are passionate about traveling, Asia and high-quality products. The result is quite simple, remarkable and inspirational. Enjoy your coffee!"