Leyenda 1929 Identity + Package design for a brand of traditional, gourmet Mexican sauce. Born in grandma’s kitchen (as the best recipes usually do) in the year 1929, Leyenda is a line of gourmet, traditionally-made salsas from the north of Mexico. Eye-catching condensed type, a timeless monogram based off of the partners’ initials, and some charming flourishes here and there help reflect the warm allure of the strong, earthy flavors of Mexican ranch cuisine.
Food photography by Marco + Chuy
Designed by Face