Head on down to Serenity Acres and you might just be lucky enough to meet Frodo, Cocoa Puff, Dorothy, or Luna. No, this isn’t an amusement park or Middle Earth, this is the home where Serenity Acre Soap is created.
The packaging for the cruelty-free and all-natural goat-milk soaps was designed by Pulp + Wire, with a strong focus on storytelling to connect with the audience. And to tell the story well, agency owner Taja Dockendorf knew she had to meet the lead characters in person. Dockendorf headed down to Julia and Wayne Shewchuck’s Florida farm to truly understand the brand, their values, and their operation.
“That visit resulted in the quartet of whimsical portraits featured on Serenity Acre Soap packages, containers that create a literal unfolding story of ‘Frodo,’ ‘Cocoa Puff,’ ‘Dorothy,’ and ‘Luna.’ They’re just a few of the goats that produce the milk for the 15 scented soaps in the Serenity line.”
