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Concepts We Wish Were Real: Rebranding Crest

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For pearly whites, it’s important for you to brush your teeth twice a day. There are many dental hygiene brands out on the market nowadays and Crest is among the selected few on everybody’s list. This past Fall, Art Center College of Design students majoring in packaging design, took a crack at redesigning the internationally-known brand. 

Today we take a look at 10 student concepts that are inspirational and great examples of what “Crest” as a brand can potential be.

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