Lindeman's Gentleman's Collection
The Gentleman’s Collection is perfect for today’s discerning male with impeccable taste. Targeted at millennials, Lindemans new collection of wines falls into the niche category of refined, classy products for young men. The range of four wines, with packaging and graphics designed by Stranger & Stranger, The Gentleman’s Collection honors and is inspired by Dr. Henry Lindeman, a passionate Australian winemaker who lived through a simpler time. The wines embody the characteristics that gentlemen of today wish to possess and even provides guidelines to chivalry in the modern age.
“The Gentleman’s Collection is the latest addition to the Lindeman’s portfolio. Inspired by Dr. Henry Lindeman, who lived during a time when chivalry and respect were of utmost importance, The Gentleman’s Collection is a range of four wines for the gentleman who is, and the gentleman who wishes to be. Complete with a set of rules that provide a helpful guide to chivalry and integrity in the modern era, The Gentleman’s Collection is a suitable choice for the discerning modern gentleman. The range includes Chardonnay, Cabernet Sauvignon, Shiraz and a Red Blend; each wine is made with a dash of fortified for a smooth and rounded finish.”
Lindeman’s Marketing Manager in Australia and New Zealand, Tasha Harp, states, “The rules for being a gentleman are not as simple or well defined these days, and being a gentleman in 2015 is no simple feat. We’re witnessing a growing trend of gentlemanliness amongst millennial men, from their grooming habits to their choice of clothes and lifestyle. An appreciation of good wine is an essential part of the mix. Our Gentleman’s Collection, with its unique range of wines, makes it easy for men to navigate their way through the wine selection process.”
Designed by Stranger & Stranger
Country: United States
City: New York