2015 CWWWR AWARD WINNER: 2nd PLACE, NON-ALCOHOLIC - TEAVANA

Rebrand & Packaging for Teavana TeaThe Teavana experience aims to reinvigorate time-tested traditions. Old and wise yet still contemporary and refreshing, all facets converge into something unexpected and unique. A new experience Teavana’s redesigned packaging is not only limited to its packaging but the whole experience of drinking tea in itself. Tea would come in new forms, such as the proposed Tea Infusers: a sugar-casted ready to drink form of tea that users would not recognize as tea initially until they interact with the packaging.  

Designed by Kathy Tieu

School: Art Center College of Design

Photography by Jason Ware

Country: United States