2015 CWWWR AWARD WINNER: 2nd PLACE, FRESH & PREPARED FOOD - Rawiu
Rawiu is a bachelor project of brand signs, created at Vilnius Academy of Arts by a graphic designer Ineta Plytnykiene. The project is cherishing traditions of healthy, vegetative nutrition. The created concept suggests using wild plants in everyday cookery all year. Violets, nettles, dandelions, aegopodiums are frozen and can be used in different dishes, also to enrich nutrition by exceptional vitamins.
Wild plants are very seasonal food and this project suggests giving a possibility to use plants despite the season. In the project four wild plants are being packed into plastic bags and put into carton packages. Reaching to introduce the customers with the benefit of plants, exclusive plant’s features are indicated on the package together with dishes that they can be use in. The illustrations, which were especially created for the project, help to uncover plant’s subtle charm and to capture client’s eye. Seeking to make an easier usage of wild plants in everyday kitchen recipe carts were created where different recipes are revealed.
Designed by Ineta Plytnykienė
School: Vilnius academy of arts