Volksbier – a hybrid can The concept idea come from combining 3 trends on Romanian market – pet beer consumption increase, can beer also increase and OOH consumption decrease. We wanted to give the consumer the feeling of joy when drinking beer, so we imagine shaping the body of the can from PET in a german pint shape. The foam should be printed, as the brand name too. Due to beer popularity, we came with the brand name Volksbier.
Designed by Remark Studio
Country: Romania
