2015 CWWWR AWARD WINNER: 1ST PLACE HOME, GARDEN, & PETS - PECKISH BIRD SEED

Project Brief 

Take an item from a supermarket shelf that is worth £1 (approx.) and then re-design and repackage the item and in someway give the product “added value”, so it can be replaced on the supermarket shelf and sold for double the price.

My solution was a statement solution that creatively uses a folding technique to mimic the opening and closing of a bird’s mouth to dispense the seeds. The design itself interacts perfectly with kids and also adults too!.

I chose 3 domestic garden Birds to create a range, Blue tit, Robin and Blackbird.


Designed by: Shohaib Iqbal