Designed by Pavement, Highlighter is a brand that differentiates and legitimizes itself from other medical cannabis products with a sophisticated brand approach and elaborate packaging production.
The cannabis vaporizer pen market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms, the parent company for this Highlighter set, wanted to stand out in the marketplace with a sophisticated, and instantly recognizable, brand image that would become the gold standard for this category. Bloom farms sought a look would not alienate the core “stoner” customer, but the quality of the brand and packaging would allow a mom, for example, to feel comfortable trying this type of product for the first time.
