Before & After: Huffman's Hot Sauce

Not one to take the limelight, Huffman's sauces embrace the role of the masked chef. Cato Brand Partners created a mark, logotype, and bottle to reflect the passion of empowering everyday chefs - invigorating their meals with a Sneaky Heat, a cheeky Sweet Chili or a spicy Bloody Mary. 

The inspiration for Cato Brand Partners identity and bottle is drawn from master chef Nick Huffman himself. He is the masked hero for the culinary adventurous. The logo captures this spirit while celebrating the Huffman’s philosophy, the bottle lets the purity of the sauce speak for itself. Where by most packaging in the sauce category uses large labels slapped across the body of the bottle obscuring the product, Huffman’s allows the color and consistency of sauce itself to become the hero.


Designers: Mike Peters, Cam Sanders

Creative Director: Andrew Treder

Designed by Cato Brand Partners

Client: Huffman's Sauces

Country: New Zealand