Franco is a restaurant located inside an industrial building in the City of Querétaro. The interior design provokes a feeling of being somewhere else completely. Futura's branding solution is as clear and direct as the name they proposed (it means “Frank”). They count on the constancy of certain materials and the typographic treatment, instead of using a logotype on most of the applications. The location and interior design are clue to the brand’s identity, and in conjunction with the graphic design, they managed to communicate the urban and cosmopolitan spirit of the brand.
Designed by Futura