A white lightning shot into the heart of Bristol. Melbourne Moonshine is a new alcohol brand based out of South Melbourne and they appointed Sense to work on their branding, packaging and website.
The output is beautiful and unique. Talking about the influence for this concept, the team at Sense says “We took our inspiration from the bootleg history of moonshine itself, as well as the shape of the celestial moon and the copper of the alembic stills used to create this unique liquor.”
The pillars of this fine drop’s brand identity include photography referencing film noir aesthetics and a tone of voice full of down-home attitude. The translation on all the touch-point is smart and well-executed with the consistent and thought-through use of the beautiful logo.
Designed by Sense
Client: Melbourne Moonshine
Country: Australia
Designer: Vincent Casey
Copywriter: Rebecca Sloan
Photographer: Gavin Green
Creative Director: Guillaume Roux
Developer: Josh Stopper
Digital Producer: Matt Howsam
Account Manager: Xanthea Rossetto de Castro
