As a brand Smokai is about battles won and trophies taken. It’s about hunting out the good food, using sharp tools, starting fires, and recounting the effort while you stand with your mates around the bbq, the story growing with the flavour until both become the stuff legends are made of. As a product, it is a hot and cold food smoker and range of smoking woods. As a culture, it sits within a true passion for both the act of smoking but also how you got what you are smoking - the fly-fishing, the hunting, the diving - or the legend of it - and reliving all the best moments.


Designer: Kyely Williams

Designed by Gamut Creative

Country: New Zealand