Meet Leland Maschmeyer, Executive Creative Director Founding Partner COLLINS, a brand and design consultancy in New York and San Francisco. His work has won every major award for creative and strategic excellence including a place in the Museum of Modern Art’s permanent collection. This portfolio includes global reinventions of Spotify, ALDO, and Vitaminwater; design of The Microsoft Store; packaging design for Target and eos; creation of Azealia Banks’ “Wallace” music video. In 2011, Campaign magazine selected Leland as a “Global 30 Under 30.” In the School of Visual Arts MFA program, he teaches “Systems Thinking and Design.”
Leland will be at HOW Design Live, May 19 – 23 and will speak for the Branding and Packaging track by The Dieline.
The Resilient Brand
Leland Maschmeyer will discuss resilience, its importance to the future of brand building, and how to design for it.
