Flour Pack Loiudice
Idem Design has created new packaging for Semolificio Loiudice durum wheat flour.
Semolificio Loiudice in an ancient durum wheat miller and baker producing flour, active on the Italian territory. The tradition of packaging flour in a paper sack remains the same but the use of a bright yellow and blue as the colorway adds modern appeal to the brand.
"For Semolificio Loiudice, we redesigned the brand logo and designed the durum wheat pack.
We thought about two different color variations to differentiate the classic durum wheat flour, for fresh pasta, from the durum wheat semolina, for bread.
The audience we refer to ismodern woman who cares about her family health and nutrition. The result in an eye-catcher, simple and unique graphical design."
Designed by Idem Design