ROY G. BIV

Blue represents both the sky and the sea, and is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. This week we take a closer look at some of the latest branding and packaging designs colored blue.


STUMPTOWN COFFEE: GRAND CRU

Stumptown has a reputation in Los Angeles for making some of the best coffee. For a limited time only and available exclusively in their cafes, a new high-end coffee will be served. Made with El Puente esha beans, this coffee is like no other. As one of the rarest and certainly the most unusual, whole beans are poured into kraft paper pouches and sealed in a luxurious box. The navy blue container is adorned with golden embellishments inspired by art deco. 

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BLUE MOON DESIGN

A recent feedback from consumers leads Blue Moon to redesign their packaging. With efforts to create a brand identity that is more inviting and leaves drinkers on a positive note, the mysterious landscape of the blue moon rising over a forest will be removed to make way for a larger moon behind a tall glass of beer. 

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ABSOLUT ELECTRIK

This holiday season Absolut Vodka has taken a departure from their well-known “highly decorative” art direction and have released minimalist, single color blue and silver bottles that sparkle like Christmas tree lights. Absolut Electrik is a global limited edition Absolut Vodka bottle that is covered in a semi-transparent metallic, mirror-like coating that will be grabbing attention wherever it goes. 

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SAMSUNG EXYNOS

Such beautiful packaging, I wonder what possibly could be inside this fancy navy blue box? Truffles? A watch? Guess again because it’s the Samsung Exynos reference platform. This is the technology behind all of those Samsung GALAXY products. Powerful and wrapped up in a pretty packaging. 

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PORTLAND ENGLAND

Determined to push the boundaries of men's skincare, friends and co-founders Misa Zahar and Bella Middleton created Portland England. With quality ingredients at the core, these innovative products help hydrate the skin while cleansing, moisturizing and protecting before, during and after shaving. Inspired by the deep ocean blue, the brand's colorway is a variety of blues that outline waves. 

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SLINGSBY ARTISAN GIN

Slingsby Artisan Gin is a new premium spirit embodying the distinctively extraordinary character of Harrogate, crafted by Underscore. The gin is served from a beautiful jewel-like bottle adorned with ornamental leaves, two Great Britain flags, and the Slingsby crest. The blue bottle is given a slimmed down waist for a more comfortable pour while the neck is capped off with a gold seal. 

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ST. LAURENT

One part mystery, one part discovery. St. Laurent is a handcrafted gin with an enchanting label to match. Chad Michael Studio brings us this gorgeous and inspired design that looks like one of the most exquisite gins you could pull from your liquor cabinet.

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Elizabeth Freeman ROY G. BIV