The latest from Patrón and LALIQUE is pure decadence. Introducing Patrón en LALIQUE Serie 1, a project led by Viceroy Creative in New York.
Every batch of Patrón tequila is given the utmost care, from distillation to bottling in the heart of Mexico. This process requires time, skill, and attentiveness, not unlike the creation of a LALIQUE decanter. Both products are works of art, and Viceroy strategized, ideated, selected, curated, and designed this unique partnership between two brands aiming for the highest level of craftsmanship in their work.
“The art of Patrón, the newest creativity inspired expression of the brand, features a partnership with historical French crystal maker LALIQUE. Viceroy brought these two brands together to create a truly beautiful collaboration featuring a one-of-a-kind art piece holding the rarest, oldest blend of Patrón, tequila.”
