This sumptuous bottle of sparkling wine that you see before you is a true work of art. It could be (and just might become) a collector’s item. The first-to-market re-sealable closure is impressive in its own right, but creating that closure out of sculpted silver is remarkable.
This innovative packaging was created through an amazing partnership and collaboration of three separate entities – the leading drink design specialist Denomination (formerly The Collective Design Consultants), the prestigious Danish design house George Jensen and the premium Tasmanian wine producer Heemskerk. Brought together by their shared appreciation of refinement and minimalism, and a wealth of experience in their respective fields, they have created one of the most elegant packaging designs I have ever seen.
“Denomination set out to capture the hallmark qualities of Georg Jensen craftsmanship and a timeless aesthetic when designing this first-to-market re-sealable closure that is a permanent and integral feature of the sparkling wine packaging.”
The bottle is simple, made of dark glass and a sexy silhouette. The Georg Jensen brand name is set in a small san serif font towards the bottom of the bottle. Below it in cursive is the wine name, Hallmark Curée. Silkscreened onto the bottle in white, together they create understated brandmark for the product. The hero of this design work is the crowing silver re-sealable closure that tops the bottle. Created by the Georg Jensen design company, who have a long history of producing lavish silver smithed lifestyle products that range from jewelry to vases.
“Margaret Nolan, Creative Director of Denomination, said ‘The Heemskerk design aesthetic is über-contemporary and sleek; it doesn’t conform to normal wine conventions, yet it’s housed in a traditional wine bottle. Everything about Heemskerk captures the strength of tradition, but reimagines it in a very modern way. To us, this was the right foundation for a collaboration with Georg Jensen, a brand of heritage and modernity that we very much admire and respect.’”
An Australian sparkling wine featuring Danish design, I wonder if we Americans can expect to see a bottle of Georg Jensen Hallmark Curee sitting on a fine wine shelf sometime in the near future.
