Concepts We Wish Were Real

The week is finally OVER! Time to celebrate with Concepts We Wish Were Real.

Glacier water ArcticWater


Pure glacier water “ArcticWater” comes from glaciers beyond the Arctic Circle bordering with the Barents and the Kara Sea. 

Water is taken directly from the ice massive with minimal use of mechanized labor. On each lot we can see the exact coordinates of the production site. Ice from the pit gets packed in biodegradable 1 kg bags and is delivered to the stores in a freezer. 

Having bought 1 kg of water, you take it out of the package and put it in a special flask at home. Ice melts naturally at room temperature. A photocell is built into the bottom of the flask, and it is actuated when you put a glass close. 

The ice melts, and you can finally drink the Arctic water. As you know, a man is 70% water – which means the one who drinks ArcticWater is 70% a Russian polar explorer.

Conceptualized by Vlad Mikhailov

Creative Director: Nadie Parshina

Designer: Marina Malygina

Visualization: OZBY

Country: Russia


Klässbols Linen Factory


William Sörqvist and Anna Tran saw Klässbols Linen Factory as a company and factory that was full of potential. By enhancing their current qualities and mission, Klässbols can now reach a wider audience and thus appear in more Swedish with this concept.  “Klässbols linen factory is a family owned company established year 1920 by Hjalmar Johansson and is still owned by the same family that started it. Klässbols has a long and genuine history and is one of the few linen factories that still exists in Sweden. From the start the nature material linen has been the raw material that took the company to the position they at are today. They make honorable products for embassies, the nobel prize dinner and the royal family and are experts at small client-specific work. They are purveyors to the swedish royal family since 1993 and delivered table cloths and napkins to the Nobel Prize dinner since that year. They've always been environmentally careful which comes natural thanks to material they use.”

Klässbols’ navy packaging looks sleek and purely professional next to the finely crafted linens. Each box is compact and presented in a no-frills manner, expressing a premium quality. The packaging uses soothing colors and keeping the appearance simple and classy, allowing it to appeal to a wide audience. 

“All their products are made in a small county with the same name, Klässbol located in Värmland, Sweden. For Klässbols linen factory the design and their designers is very important and therefore they have a ‘stable’ of designers. They want to be present in all rooms in a home and makes products such as towels, runners, cushion covers, kimonos, jackets and pants. Our mission was to create packaging and a new website.”

Designed by William SörqvistAnna Tran

Country: Sweden


Bread & Biscuit


Bread&Biscuit, an experimental brand conceptualised by Oddds. Staples like bread and biscuits invites the familiarity of comfort. With a straightforward naming, the logotype is drawn from custom made typography and font. A clear and modern interpretation of san-serif italicised characters, slanted, curved and generously spaced; a slight sense of contrast in comparison to the secondary serif font used throughout the identity. The intricacy of Bread&Biscuit emerges with the usage of de-constructed illustrations and play of free-form typography. Executed and resulting in hybrid creatures walking into foreign lands(metaphorically), unsure of their surroundings only to be freely interpreted kind or wicked and translated by its viewer.

Thus, transforming into linguistic imagination with the exploration of four different languages(namely English, Korean, Japanese and Traditional Chinese) seen in the branding. A fusion of reality versus imagination where the knowing becomes part actual and part tangible. On the contrary, the complexity of these illustrations creates much room for inquisitiveness. The metamorphic deer and butterfly derive from the soft and gentle foldings of yeast into the flour. The formation of beetle and dragonfly are rooted from the simplicity of mere humble ingredients as they transform(raising of dough). The modification of rabbit and salmon introduces a delightful new surprise(baked bread) always returning to its roots and place of creation.

A palette of navy blues complementary with tan browns and hints of soft pastels eases into the identity. The adding of minimal lines in the identity system creates unstructured energy. Collaterals were extended to business cards, biscuit packaging sealed with antique brass eyelets, a paper carrier bag with leather handles to juice bottles. The designers opted to design the menus to be printed on raw canvas(individually and intentionally made with worn edges) instead of the conventional usage of paper to add the sense of continually and eco-functionality.

Designed by Oddds

Country: Singapore 


Tartine Bakery Cookies


Cookies are one of the best snack foods ever invented. When made right, there is no end to the amount one can eat. Tartine Bakery is located in San Francisco and has a reputation for making some of the best cookies. Because of their popularity, the bakery worked with designer Chin I Lee to start selling their product on supermarket shelves. Delicious Short Bread, Chocolate Chip, and Hazelnut Biscotti are neatly stacked into beautiful paper-made boxes, each given its own colorway in correspondence to the flavor. A watermark of the word "Legendary" wraps itself around the entire container as a constant reminder to consumers that these cookies are like priceless jewels. 

"This project is a collaboration with the company, a design for new cookie package. Tartine Bakery is an artisanal bakery that specializes in bread and pastry featuring inventive flavor and texture combinations in San Francisco. Tartine always keeps the highest quality which reflects the sense of human-made baked goods. After researching this company, I found Tartine Bakery has a local reputation for delicious baked goods made with organic flour and local eggs. So, I designed a series of square paper boxes with signature color for each flavor, and a cylindrical can jar for mixed flavors. When a series of square paper boxes sit side-by-side people will see the word “Legendary” which signifies Tartine’s illustrious history in San Francisco."

Designed by Chin I Lee

Country: United States


Burn Box Cannabis Club


There are subscription boxes for makeup, razors, food from around the world, and dogs, so why not marijuana? Some do exist, but Burn Box Cannabis Club created at Pratt Institute is different in that it offers quality over quantity.  

“Burn Box Cannabis Club is an e-commerce subscription box service created at Pratt Institute. After signing up, customers would receive a collectible matchbox containing 8 joints, 8 sticks of incense, and a book of matches, on a monthly basis. Burn Box transforms the experience of smoking marijuana for casual smokers by providing them an opportunity to to obtain marijuana discretely and easily. The strain of marijuana and scent of the incense are curated by Burn Box's experts and add to the total sensory experience Burn box wishes to create for its users.”

Going with a retro-inspired, almost vintage looking design instantly gives Burn Box Cannabis Club a premium feel. The whole package looks like a large matchbox, and they inject a bit of humor into the packaging making the eye at the center of the packaging bloodshot. This all-seeing eye gives the Burn Box a bit of a mysterious look, somewhat inspired by sideshow magicians or circus posters of the early 1900s. The faded colors and intricate borders indicate the attention that goes into creating an entire experience for Burn Box members.

Designed by Pratt Institute 

Country: United States




A part of Lithuanian identity is national kitchen. Fields, forests, riversides and other places where there are lots of plants are entire food treasure-troves. Often people do not know or are forgotten the cookery traditions of antecedent and do not suitably evaluate the benefit of wild plants. At the moment a lot are into healthy nutrition and lifestyle, ecology becomes more popular, that is why the topicality of the project is obvious.

After consulting with cookery representatives there was reached a solution that the plants must be frozen (there are several ways: to freeze them regularly or just a distinguished chlorophyll). In the later search for the package form a big part took the analysis of frozen products. The aim to create a modern, interesting not only to Lithuanian market, name became a real challenge. “Raw’iu” is the most suitable name for the project which reveals the project’s idea (prettily mentions about weed). It is a name suitable for Lithuanian and foreign markets.

Designed by Ineta Plytnykienė

Country: Lithuania