ROY G. BIV

The color green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Today we explore this color in our collection of green packaging designs.


De Auras Wheat Sour


“If in a golden field a wanderer should appear as from the air, beware. Harvest is upon, the sickle raised, and through the haze, his sourleer. As quickly as the winged pilgrim travels near from nowhere, shall your spirit melt into thin, thin air.”

The hypnotizing label for De Auras Wheat Sour designed by Hired Guns Creative is sure to excite any craft beer enthusiast. Against the amber bottle, blacks, greens, and yellows create a mysterious and enticing effect. Look into the eye of the falcon and it’s easy to get lost in the hidden designs that are identical to the ones you can also find in the light of the moon on the back. The label feels edgy, almost dangerous and unpredictable to those who want to venture away from the typical beer choices. De Auras is illustrated with attention to detail, allowing consumers to explore it and discover new things about it, just as they will with the different notes of the wheat sour beer.

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Adidas Ultra Boost

Think Packaging achieves communicating the lightweight transformative feel of the Adidas Ultra Boost running shoe with their newest interactive packaging form. The shoes rise from within the packaging, and the outer pack instantly becomes the pedestal on which to marvel at the Primeknit runners.

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Casio G-Shock X Johnny Cupcakes

We all love the classic G-Shock Casio watch, now combine that with the amazing and artisticJohnny Cupcakes and well we get something pretty fun and unique! The packaging showcases the iconic Johnny Cupcake branding look and feel. The sprinkles represent the icing on the cake, or in this case the sprinkles on the cupcake. An added piece to your classic Johnny Cupcake Tee!

 "CASIO G-SHOCK and Johnny Cupcakes blend each of their unique aesthetics for a playful, but tough limited edition timepiece this Friday November 13th 2015.

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Seedlip

Pearlfisher has created the brand for the world’s first distilled non-alcoholic spirit, Seedlip.

In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind – a sophisticated and craft-driven spirit that is also non-alcoholic. Combining six individually distilled barks, spices and citrus peels, Seedlip’s refined and complex blend is poised to disrupt the way consumers think about adult non-alcoholic beverages. Pearlfisher’s challenge was how to communicate Seedlip’s powerful challenger proposition through artfully executed branding.

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Teusner 'Gabrielle' Old Vine Semillon

“Fashion changes – style endures.” - Coco Chanel

Introducing a delightful wine with a design inspired by ‘Coco’ Chanel from the 1930s. @Cornershop Design designed this stunning wine to add to Teusner Wines impressive collection.

“Teusner are respected boutique producers based in Barossa Valley, South Australia. Back in 2011, winemaker Kym Teusner impulsively bought a small parcel of Semillon from an 80 year old vineyard in the Barossa Valley. Despite its unpopularity and the fact that the region’s stocks of the old vine varietal continue to dwindle, Kym appreciates its provenance, impressive qualities and unquestionable style.”

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Monarchs X Green Edition


The latest edition of the world’s most popular luxury deck. Featured #1 in the GQ Holiday Gift Guide. Green Monarchs feature brilliant gold foil on an embossed, forest green tuck case. They're absolutely breathtaking - and they feel as good as they look.

The Green Monarch box is uniquely composed of two layers - it’s the most durable tuck case we’ve ever made. Monarch playing cards are Made in the USA on FSC-certified paper derived from sustainable forests. The cards themselves are printed with vegetable-based inks.

This will likely be the nicest deck of cards you own. A perfect gift for the holidays!

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Heineken Limited Edition: Trafiq

This is a Heineken bottle like you’ve not quite seen it before. As part of the Heineken Cities Campaign, the beer company recently invited five designers to create unique and limited edition bottles for five different clubs in Budapest, Hungary. This one, designed bykissmiklos, is the bottle for Trafiq club, which was then presented at the Budapest Design Week along with the four other designs.

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Elizabeth Freeman ROY G. BIV