Lac Blanc Zurich
Clean your dirty linens in style with Lac Blanc Zurich's luxury line of detergent and fabric shampoo. Designed by mousegraphics, a minimalist approach was taken with a colorway of black and white. Plastic white bottles are labeled with simple graphics demonstrating the use of each product. For all those people who believe "less is more", this is a must-have product for you and your household.
The briefing: "We are launching a group of fabric cleaning products of exceptional quality. We want the packaging to convey the high market status."
The target consumer: Upper class, design conscious, eco-friendly audiences.
The design: "We were asked to design for a laundering collection of high end, especially scented, natural products. We aimed for a black and white, fine design approach, placing emphasis on the use of lines. Each product (classic and baby fabric conditioners, delicate wash and wool-cashmere shampoo), is differentiated by the delicate shapes on its packaging. Encapsulating the company logo these shapes become its elegant extension -transformation so that customers can immediately identify both use and value."
Creative Director: Greg Tsaknakis
Art Director: Greg Tsaknakis, Joshua Olsthoorn
Designed by mousegraphics