Einstein Bros. Bagels reminds us that the holidays is really truly about the joyful feelings that it brings. Fear Not has created imaginary “Joyville,” a place that might resemble Santa’s Workshop or Whoville, but is really an entirely new holiday trend in itself.
“While the social media world continues to argue over Starbucks’ latest ‘red cup’ campaign, Fear Not and Einstein Bros. Bagels are giving us ‘Jollyville’ — their answer to the 2015 holiday campaign battles. Instead of answering to any politically correct concerns on either side of the aisle, the campaign simply celebrates the joy that comes with the holiday season. Not to mention, how bagels and coffee from Einstein Bros. Bagels play such a role in spreading that joy.”
“Whimsical scenes were designed in-house by Fear Not and can be found inside and outside Einstein Bros. Bagels across the country in a series of packaging elements, menu boards, and of course, coffee cups.”
