FORNER STUDIO was approached by Soto, a design and engineering house, to rebrand their line of repair and design supplies. Instead of looking at other brands for inspiration, FORNER STUDIO created a packaging system that reflects Soto’s innovative, luxurious approach. The paint, spackle, and tools are packaged in designs that exude more of a sense of beauty and health than home repair, highlighting the importance of creating a warm and comfortable line to create more of a sense of approachability and differentiation. Home repair packaging should feel homey, and FORNER STUDIO has visually proven why.