B&F Papers: the Medium is the Message
New Zealand based B&F Papers recently released this multi-layered collection of packaging papers. NZ based Supply Ltd crafted this masterfully designed promotional packaging to appeal to both designers and packaging manufacturers.
Supply Ltd. collaborated with cardboard engineer Think Packaging to design the interactive enjoyment and discovery of opening a well-crafted packaging form. The recipient is encouraged to explore the piece; turn it over their hands; be surprised by opening the packaging in a number of ways and enjoy the different contrasts found in the combined stocks, varnishes, foils, untreated stocks, unexpected folds, playful color and typography.