“Everything Tastes Better On The Ridge.” Rugged and tough, Rustic Ridge is changing the way that consumers think about high-quality meats. Jablonski Marketing teamed up with Paweł Skupień to create identity and packaging for this new brand.
“We have the opportunity to help create a premium brand which will be going to market in the fall of 2015. The brand which we are presenting has to be strong. We are high quality. We are unique. Most of all, we are delicious. It’s our pleasure to introduce you to Rustic Ridge. When it comes to meat most people would say that the finest cuts come from their butcher. We disagree with that. We believe that he who supplies the butcher is king. We’re talking about the rancher, the cowboy, who raises the finest cattle in the west.”
Rustic Ridge comes off as powerful, decisive, and uncomplicated, simply focusing on providing its customers with the best meats possible. Details of wooden handles and silver knives are offset by a rich, matte black. The Rustic Ridge logo shows a farmhouse with mountains in the background, reminding buyers of where the product comes from. Each variety’s packaging features a different cutout of a knife on the front, and a clear plastic cover allows consumers to see the freshness and quality of the meat they’re buying.
