Part of what makes going to a cocktail bar so enjoyable is watching skilled bartenders at work. Now, you can be that talented mixologist in the comfort of your own home. Casa Botran, the traditional Guatemalan Rum house, wanted to create something extra special for their 75th anniversary, so Botran & Co has released a set of rums that is “an invitation to co-creation.” They hope that it acts as a tribute to bartenders, mixology, and empowers buyers to try their hand at mixing up new drinks.
Joao Paulo Oliveira, Appartement 103’s Head of Business Development states, “We understand that Casa Botran is the first rum maker to release a product that allows the consumers to define the flavour profile of the rum in such a customisable way. Therefore, our creative team was thrilled to bring this ritual concept to life by developing a solution that highlights the heritage as well as the contemporary vision of the company in producing refined aged rums. It’s a unique journey, immersing the consumers into the magical art of mixology.”
The release truly does look like an extravagant gift box. With one large bottle of rum and two smaller varieties, a buyer will open the box and immediately feel like they’ve stepped behind the bar. A rich purple label and packaging feels regal, and the wooden box is similar to the deep brown hue of the rum. Elegant fonts and graphics contribute to the overall premium appearance.
