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Anatomy of Shopping Bags: Everything You Need to Know

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We’re breaking down the elements of retail shopping bags for you, because nothing about them is skin deep. Structural packaging design, graphics, and printing processes all work in tandem to create the “walking billboard” we’re used to seeing every day. But what are all the parts of a shopping bag? What are their roles and how can we transform a standard paper bag with two handles into a luxurious brand experience? Put your gloves and mask on; we’re about to show you the anatomy of a retail shopping bag.

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The inner flap of a shopping bag that folds in to create a smooth, finished edge.

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