The winning concept of design contest Pack Challenge 15

A collaboration from UNICEF Sweden, packaging company BillerudKorsnäs and Berghs School of Communication, ack Challenge 15 is now closed. This is the winning concept.

The brief was to create a complete gift solution for UNICEF, including concept, labelling, packaging and design with the objective to make the solution become a first choice gift to buy for any occasion, in any kind of store.

The solution must:
Be easy to understand and buy
Boost knowledge and a feeling of the importance of the gift
Fit in various kinds of stores
Feel nice to buy and valuable to get
Be relevant all year
Partially designed using fiber material
Be cost efficient to produce and distribute

The team behind the winning concept is Sara Edström, Sofia Ekelund, Gustaf Jonhult and Evelina Wirne.

"We want to highlight the small but good things that can be done everyday. By giving super powers to someone you like you will contribute to a cycle of joy. When you´re happy yourself it´s easier to make someone else happy, so give yourself a clean consciousness at the same time you provide a friend with a gift for something charitable."

More info at