Like the watches it contains, the Great George concrete cube is built on Bauhaus design principles: simple and useful. The cube was kept free from useless ornamentation so it will compliment any context you place it in. Three materials were crucial to the Bauhaus art movement: glass, steel and concrete. These materials are equal parts usefulness and grace. The watches utilize glass and steel, and a premium cube completes the trifecta with concrete. The concrete cube will protect your Great George watch, but that’s not all. You can repurpose the packaging however you want. A few examples are: a planter, a stash for your pencils or a candle holder.

“At Great George, a New York City watch company, we think outside the circle by designing square watches made with quality materials at an obtainable price. Our watches combine a timeless and uncluttered design inspired by the Bauhaus art movement with Swiss movements, surgical stainless steel and mineral glass coated in sapphire. Every leather strap is interchangeable so a Great George watch becomes a custom timepiece in seconds.”

Designer: Sean Andrew Murray