Umbra Shift pushes the boundaries of design. This collection of items for the home tackles product design from a new angle, with distinct and intriguing packaging for their products. The branding, creative direction, and packaging was designed by Post Projects, a Vancouver-based agency.
“Umbra Shift is an extension of Umbra that focuses on contemporary influences in the design community. For more than 30 years, Umbra has broken the mould by creating entirely new categories that apply thoughtful design to everyday items.”
“Umbra Shift revisits these roots with a roster of established, emerging, and in–house designers who share Umbra’s passion to re-think things, designing personal objects they themselves would want to give or use at home. The result is a collection that expresses diverse points of view, yet sits together with a shared belief in ideas that are functional, familiar and forward thinking.”
Umbra Shift is crisp and simple, using a basic layout to encompass a line of different products. All different colors are used, and very little text appears on the packaging. This creates a little air of mystery around each product, but also puts each item on a level playing field—each package is comprised of a white box with a sleeve on the outside, with two colors only and very little additional information. It’s a lovely option for those who desire simplicity in what they buy or for those who desire a modern aesthetic.
Designed by Post Projects