Culturavision Eye Caring Optics

We all know to physically excersise, but eye caring exercises is something we probably tend to forget. Looking at your Facebook feed can only exercise your eyes so much!

Red Pepper agency has created the identity for Culturavision, which is an eye caring optics multistore which is concerned about customers more than personal sales. Culturavision's target group is up-middle and premium segments. The brief was to build the loyal relationship with target audience through the design communication.

Red Pepper decided to put the name "Eye Caring Optics" into the brand strategy. Eye caring exercises became the basis of the original pattern which we use through the all documentary, packaging, souvenirs and point of sales. Each piece of the pattern repeats one exercise in prints, out of home and any other advertising solutions and makes identity interactive and useful. Regular eye exercises provide benefits like an improved vision, maintenance of eyesight, reducing eye stress and other. 

Red Pepper built the social responsible brand which cares about customers more than personal sales. Red Pepper's design solution became the basis of the main brand strategy.  


Producer: Yana Shmailova
Project manager: Darya Lunegova
Case Study: Evgeny Kharchenko
Client: Culturavision
Music: Gilligan Moss – Choreograph

Designed by Red Pepper Agency
Main Pepper: Danil Golovanov
Creative Director: Ivan Sosnin
Art Director: Julia Uzkih, Natalya Kotovskaya
Account: Alena Podgornaya, Dinara Keksina