We all know to physically excersise, but eye caring exercises is something we probably tend to forget. Looking at your Facebook feed can only exercise your eyes so much!
Red Pepper agency has created the identity for Culturavision, which is an eye caring optics multistore which is concerned about customers more than personal sales. Culturavision’s target group is up-middle and premium segments. The brief was to build the loyal relationship with target audience through the design communication.
Red Pepper decided to put the name “Eye Caring Optics” into the brand strategy. Eye caring exercises became the basis of the original pattern which we use through the all documentary, packaging, souvenirs and point of sales. Each piece of the pattern repeats one exercise in prints, out of home and any other advertising solutions and makes identity interactive and useful. Regular eye exercises provide benefits like an improved vision, maintenance of eyesight, reducing eye stress and other.
