Yellow is the most luminous of all the colors of the spectrum. Yellow is the color of sunflowers and daffodils, egg yolks and lemons, canaries and bees. In our contemporary human-made world, yellow is the color of Sponge Bob, the Tour de France winner’s jersey, happy faces, post its, and signs that alert us to danger or caution.
It’s the color of happiness, and optimism, of enlightenment and creativity, sunshine and spring.This week we take a closer look at some of the latest branding and packaging designs colored yellow.
Citra Sunshine Slacker
“We have all good intentions to disturb, disorder and enlighten you with unforgettable beer after beer.” Evil Twin Brewing is certainly making their mark. With over 100 current types of beer, options are seemingly endless for craft beer lovers.
“Because we are so much in love with good taste, all the beers from Evil Twin are prepared in 10 of the best breweries around the world. Exclusively hand picked to please you with delicate, funky, extreme and by all means rare flavors. Maybe not the easiest way, but certainly the most fun!!!”
Shiawase Banana
Fruits don’t exactly require packaging — they have their own, naturally — but done correctly it can make a noticeable difference. Nendo was called in to design packaging for Shiawase Banana, and they took the brand’s ethics and the given “packaging” of the fruit itself to make fun and interactive experience for the buyer.
The Family Beez
The Family Beez is an organic infused honey with a limited production run. Mousegraphics‘ approach to The Family Beez’s packaging is to embrace the authenticity of how the honey is produced.
“The beehives are on my island, Serifos, within an area full of thyme, protected by Unesco. I learned beekeeping from my father, when I was a kid and visited the beehives. Bees live between 2 and 4 months. They work morning to night until they run out of strength.”
Infinibee
Infinibee is an organic beauty and skincare line that’s primary focus is products that utilize beeswax and honey ingredients. Designed by Jared Granger, the minimalist packaging centers around the “Infinibee” logo and is accented with a floral pattern that fades into a golden meadow.
Pavimento Tequila
Designed by Pavement, this bottle of tequila is enriched with a saturation of yellow. A black band cradles the bottle as hot stamped roses frame the scripted logo. To maintain tradition, the bottle is corked and twisted with twine for extra security.
“A limited run of 100 bottles were sent out to existing and prospective clients. As a brand created from top to bottom to promote the studio, we wanted to be sure that it stood out. Every detail is considered, including the name, bronze-engraved labels, custom typography, brand seals/logos, bottle structure and cork/jute twine closures. All of the elements in combination create and intricate, yet authentic experience.”
Goldhawk Ale
Bold and strong like a hawk. The visual brand identity of Goldhawk Ale, a craft beer available in both golden strong and pale ale, is visually powerful and impactful.
The logo is beautifully crafted and it becomes part of a more intricate pattern on the label. We love the one color identity printed on a transparent sticker- allowing the colour of the beer to become an integral part of the design.
Mieux Derma
Elegant and sophisticated is how you can describe this line of skincare products. With a muted yellow color dominating Mieux Derma’s packaging, the brand reads as high-end with products made up of quality ingredients. The expressive type found on the lids contrasts against the sleek layout that wraps around the containers, which in turn add a playful attitude to the brand’s identity.
