“Yespers is New Nature.” The team at design agency Brandnew was asked to design a fresh identity, packaging, and communication Yespers’ first product: 100% natural smoothie spreads. The company has not only created a tasty and healthy product, but it wanted to ensure its honest values were also at the forefront of the design.

“Yespers believes the equal importance of consumer, farmer and the world around us is most important. With all focus on keeping the food chain as short and pure as possible, Yesper created an answer to the fast growing mass production. By eliminating the unnecessary processes, the way from source, to product, to plate, can be kept as short as possible. The band between consumer and producer will be restored and in that way we all can keep enjoying healthy, variable and payable food on the long term.”

“The team of Brandnew managed to design a fresh label of this first born product of Yespers: Smoothie Spread. This pure visualisation of ‘New Nature’ represents the essence of this new brand and witnesses the simple and honest look and feel. New Dutch design with a clear focus on the core of the Yespers brand; bring farmers and consumers closer to each other. Connect old traditions with new technics.”