Glenmorangie ‘A Midwinter Night’s Dram’
As the weather turns chillier and chillier, why not curl up with some friends to enjoy some delicious whiskey? Glenmorangie A Midwinter Night’s Dram is a single malt whisky crafted by Dr Bill Lumsden, Glenmorangie’s Director of Distilling, and it is sold exclusively in the UK. ButterflyCannon designed the packaging, aiming to conjure up warm feelings about the festive season and tradition in an updated and premium way.
“The packaging design is inspired by the great Scottish Winters – whilst it may be chilly outside, it is also a season marked by the warmth and conviviality of celebrating with friends and family. To reflect this, the front and back of the pack are executed in pure white to reflect the ice and snow outside, whilst the sides are picked out in Glenmorangie’s trademark ‘Orangie’ tones to evoke the comforting glow of a cosy fireside and the inviting warmth of the liquid contained within.”
“Subtle crafted details carry this celebration of winter throughout the pack - hand drawn illustrations of ice crystals are picked out in both spot varnish and a vibrant orange foil, taking inspiration from how the winter sun reflects and refracts off the first frosts of winter. Whilst iridescent high build varnish is used to create an icy tactile effect that gives a premium, luxurious feel.”
The lovely amber hue of the whiskey combined with the fiery, burnt orange of the packaging is absolutely energizing. Fine details, like a barely noticeable embossed pattern on the white of the box, contribute to the high-quality luxury of the Glenmorangie brand.
Jon Davies, Creative Director of ButterflyCannon says, “The challenge for Glenmorangie A Midwinter Night’s Dram lay in creating a piece of packaging that did not simply conform to a stereotypical representation of the festive season that so many brands settle for. So we used a clean, modern aesthetic complemented by traditional premium finishes executed in unexpected ways, to create a design that balances the contemporary with the traditional, whilst celebrating the wonder of the festive season.”
Designed by ButterflyCannon
Country: United Kingdom