High street restaurant icon wagamama appointed leading brand consultancy Pearlfisher to create their new takeaway experience. Spanning brand strategy and design, Pearlfisher has breathed new life into the wagamama take-out offer.

Established in 1992, wagamama has become a popular food destination on the British high street by making Japanese-inspired cuisine accessible for the West. Famed for challenging what we ate, how we sat side-by-side and promoting a new casual dining code, wagamama decided to reignite their challenger approach when it came to take away.

Jack Hart, Senior Creative Strategist Pearlfisher, commented, “Our challenge was to reimagine the full wagamama takeout experience, better connecting the customer experience at home to the excitement, taste and aesthetic value that can be found in the wagamama restaurants.